Design thinking meets business thinking.
Visual Designer → UX/UI Designer → Product Designer
I started in visual and graphic design — brand systems, campaigns, multimedia. I was good at making things persuasive.
Then I kept watching the same thing happen: the campaign worked, people arrived, and the product lost them. The problem wasn't the poster. It was everything after the click. So I moved upstream into UX, and then into product.
My MBA in Digital Marketing gave me the other half of the vocabulary. I can argue a design decision in terms of activation and retention, not just usability — which matters, because that's the language the decision actually gets made in.
DESIGN
- . User research that changes the roadmap
- . Information architecture for dense data
- . Interaction and state design
- . Visual systems and design tokens
- . Prototypes people can actually use
BUSINESS
- . Product strategy and prioritisation
- . Activation and retention metrics
- . Growth and lifecycle thinking
- . Customer value and pricing context
- . Stakeholder alignment
Product Thinking
Most design decisions are business decisions in disguise. I try to make that explicit rather than pretend otherwise.
Design Studies + Business Administration.
2025–2026
Master of Business Administration — Digital Marketing
Eucléa Business School Middle East — United Arab Emirates
2021–2022
Diploma in Visual Effects
Image Creative Education — Chennai, India
2017–2020
Bachelor of Science — Visual Communication
University of Madras — Chennai, India
Designing in the age of AI.
AI is changing how products are researched, explored and built. I actively use AI-assisted tools to accelerate exploration and prototyping while keeping human judgement and product thinking at the centre of the process.
- ChatGPT
- Claude
- Lovable
- Dovetail
- Miro
- Midjourney
- Adobe Firefly
- Runway
- Figma
- Framer
Capabilities
- 01
Product & UX
Product strategy · User research · Journey mapping · Information architecture · Interaction design · Usability testing · Design systems
- 02
Interface & Craft
UI design · Visual systems · Prototyping · Responsive design · Design-to-developer handoff · Accessibility
- 03
Business & AI
Product discovery · Activation and retention analysis · Stakeholder alignment · AI-assisted research and prototyping · Designing for model uncertainty